Programming & Marketing Officer

Be part of "an artistic revolution" (Sunday Times), making “honest, unpretentious, intelligent” (Independent) opera productions. OperaUpClose is seeking a keen programmer, confident negotiator and experienced marketer to join the team on a part time basis, to help us grow the company’s touring output.

Working from offices in London you’ll be part of a small team dedicated to touring high quality opera across the UK and beyond. You will be responsible for creating new relationships with theatres and festivals, programming our productions in those theatres/festivals, then working with the theatres/festivals team to ensure strong sales for our performances. This is an ideal role for an emerging opera/ theatre professional, with one-to-one training, scope for professional development and the possibility of a more permanent role with the company at the end of the initial engagement.

This position is generously supported by the John Ellerman Foundation.

Salary:  £20,000 p.a. (pro-rata)

Contract: This is a part-time role. Working hours will be 2.5 days per week, for a fixed term contract of two years.

Applications: Application is by cover letter and CV. Your cover letter should be no more than one page of A4, and should describe why you are interested in the role, how you match the job description and what skills and experience you have that make you suitable for it. Please email your cover letter and CV to, with ‘Programming & Marketing Officer Application’ as the subject line.

Deadline for applications: 10am on Monday 11 July 2016.

Interviews: Monday 18 July 2016

Proposed start date: Monday 29 August 2016


Role Title
Programming & Marketing Officer

Line Manager
Executive Producer


Purpose of role
To ensure that OperaUpClose reaches new audiences across the UK, with its high quality opera productions.

Scope of role
The Programming & Marketing Officer is responsible for creating and developing relationships with venues that have yet to programme OperaUpClose’s work, and securing performances of our productions at those venues. The Programming & Marketing Officer will collaborate with the marketing, press and community departments of those venues, in order to ensure that we are attracting strong audiences, with a particular focus on audiences that are new to opera.  This is an ideal role for an emerging opera / theatre professional, with one-to-one training, scope for professional development and the possibility of a more permanent role with the company at the end of the initial engagement.

Engagement and Salary
Two and a half days per week, for a fixed term contract of two years. In reality this will mean a working pattern of Monday & Tuesday one week, and Monday to Wednesday the following week. Salary is £20,000 per annum, pro-rata.

Specific Accountabilities

  • Research performing arts venues and festivals that OperaUpClose has not visited
  • Arrange and hold meetings with the senior management of those venues/festivals
  • Share information on OperaUpClose’s vision; specifics of our productions; and previous successes
  • Negotiate a mutually satisfactory deal to bring our productions to new venues
  • Hold weekly conversations with the marketing, press and community engagement representative of all venues booked, in order to share best practice from OperaUpClose’s previous touring engagements
  • Understand from the venue local groups that are likely to be new to opera, and conceive and implement strategies to bring them to our productions
  • Circulate weekly sales reports and marketing activity to the OperaUpClose management team
  • Work with the venues’ box office teams to collect data on audiences in order to measure our success against targets for ‘new to opera’ audiences
  • Prepare a strong case for rebooking to the venue managers, based on factual evidence including sales figures, audience data and audience feedback, and negotiate terms for a rebooking

Essential Experience

  • Experience of arts administration, theatre management or producing, either in a professional organisation

Desirable Experience

  • Experience of touring theatre or opera productions
  • Arts marketing experience
  • Familiarity with production budgets
  • Some experience in a sales/retail role

Skills Required

  • Excellent written and verbal communication skills
  • Excellent negotiation skills
  • Excellent administrative and organisational skills
  • Good level of financial skills
  • An overall knowledge of the operational requirements of a touring theatre / opera company
  • Excellent team-working skills
  • Accuracy and attention to detail
  • Ability to manage multiple priorities and work to deadlines

Qualities Required

  • An understanding and appreciation of OperaUpClose’s work
  • A passion for opera, theatre and the arts
  • A working knowledge of the arts sector
  • A working knowledge of UK geography
  • Friendly, efficient and helpful attitude
  • Highly organised and self-motivating